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Meet our founder:
Diego Olguín

I'm a designer and creative director with over 11 years of experience. I have extensive experience working across multiple facets of design, including architecture, branding, content creation, event planning and production, marketing, public relations, design research, trendhunting, interior design, furniture design, exhibition design, and academia. This multidisciplinary background allows me to approach projects comprehensively, integrating insights from different realms to deliver innovative and cohesive solutions.

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I believe designers should always aim to leave the world a better place than how we found it.

I got my Bachelor's Degree in Industrial Design from CENTRO in Mexico City, and my Master's in Design Studies from Harvard University Graduate School of Design.

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I've worked at Sebastian Errazuriz Studio, Wanted Design, Architecture + Information and Parsons School of Design in NYC, Enso in LA, and at The Branding People, CENTRO, Guateque, Sidetrack, Público, and FOAM in Mexico City.

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Past clients include Google, Casa Cuervo, Meta, Indeed, Harvard GSD, OXXO, Devlyn, Harper's Bazaar, Mitsubishi Motors, and more.

Wat makes us unique

This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer. 

OUR LORE

Where does the name 'It's Tomorrow' come from?

It was the end of November in New York City; me and my friend Kian were watching Wicked at the Times Square AMC. Halfway through the movie, after the tearjerker Oz Dust Ballroom scene, and Galinda & Elphaba become friends, the former exclaims with excitement, 'Look! It's Tomorrow!' after noticing the sun coming up and realizing they spent the whole night getting to know each other. That instant, something clicked in my brain, so I decided that I would name my design studio that way. 

It's Tomorrow! encapsulates the optimism, joy, vibrancy, and care that I want to imbue in our design & creative projects. I want to bring more color and beauty into the world, and to create a platform that connects my work with great brands, progressive platforms and awesome creatives around the world.

It's Tomorrow! is for the bold, for the unafraid, and the ones who are ready to build a brighter future through their ideas. The future is already here, let us be your partner in designing a better one.

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